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Lighting, Color, Signage - Critical elements to creating an effective shopping experience - are you doing them right?
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 August 6-7, 2024 | Rosemont, Illinois

Lighting, Color, Signage, Are You Doing Them Right?

Date: Tuesday, August 8

Time | Location: 3:00 - 3:45 p.m. | Room: 203-B


Lighting can make or break a selling environment. Without the right lighting, you’re no doubt losing sales. Color works hand-in-hand with lighting, and can also make a big difference in how someone perceives your space. Sign pollution is alive and well in the retail world. Poor sign design and too many signs is why many people don’t read signs!

In this presentation, you'll learn:
-quick tips on how to illuminate your space properly, and the key specifications for getting the right lamp in your track heads
-selecting the right colors and placing them in the right spots so color works FOR you
-how to set up sign design guidelines so your signs will get read.