Samuel Gompers is renowned for many things, including the following statement. “The worst crime against working people is a company which fails to make a profit.” Profit is not a dirty word, but making a profit is a difficult, cross-functional imperative for your organization. This presentation is designed for those of you in charge of finance, operations, and marketing. The process for building a budget is a critical one. Building an accurate one is more critical still. “Get a Better Understanding” is designed for people who want to learn about what some consider to be the most important function for every business other than what the company does.

Keywords here…Understanding and Acting. We will cover both.