Summer 2023; someone in the industry says, “business is getting back to normal”. Why would you say that? The person you had as a customer in the summer of 2019 has changed a lot since then; they want different things; they shop differently; and they pay differently. Are you trying to be the garden center that you were four summers ago? If so, you are missing some tremendous opportunities to be more in tune with today’s customers. Tom Shay, a fourth-generation dealer from the industry will share with you ideas of what you can do with the products and services you offer to gain new customers and more business from your existing customers. Come listen to a fellow dealer who will have you leave the session full of ideas.